#8: TED TALKS

I chose the article " Why gender-based marketing is bad for business?". In the article, the author states that it would not be right if all the commercial exist based on gender. She tells that one of her friends feel very annoying because she wonder why she is just introduced to make up, cooking, clothing products. The author said that the easiest ways to target their consumers by genders, but it is stereotypes. For example, thirty-five percent to forty percent of consumption in alcoholic beverages around the world actually happens with women, but most people always say "Women dont drink beer"; however, in the same place, same environment, at the same time, both men and women still have ability to buy beers, so it's not right if you just target that alcoholic beverages to men, maybe you will lost almost haft of consumers who buy beers. In conclusion, she pointed that it's not necessary to marketing separately by gender.

In my opinions, it's maybe true but just a little. It's true because maybe women can be interested in men things and men can be interested in women things but not almost. We call "women things" because it basically for women, so targeting in women as much as possible is what marketers do. If one person wants to find or buy something that bad, they will search on the internet, so that's not annoying. That is all I can understand about this article, maybe I should listen more. :))