#8: TED TALKS

I chose the article " Why gender-based marketing is bad for business?". In the article, the author states that it would not be right if all the commercial exist based on gender. She tells that one of her friends feel very annoying because she wonder why she is just introduced to make up, cooking, clothing products. The author said that the easiest ways to target their consumers by genders, but it is stereotypes. For example, thirty-five percent to forty percent of consumption in alcoholic beverages around the world actually happens with women, but most people always say "Women dont drink beer"; however, in the same place, same environment, at the same time, both men and women still have ability to buy beers, so it's not right if you just target that alcoholic beverages to men, maybe you will lost almost haft of consumers who buy beers. In conclusion, she pointed that it's not necessary to marketing separately by gender.

In my opinions, it's maybe true but just a little. It's true because maybe women can be interested in men things and men can be interested in women things but not almost. We call "women things" because it basically for women, so targeting in women as much as possible is what marketers do. If one person wants to find or buy something that bad, they will search on the internet, so that's not annoying. That is all I can understand about this article, maybe I should listen more. :))

BLOG #7: HOLIDAYS

My first Halloween in the US is just like a normal day, nothing special. Maybe because I don't have any interesting in this holiday, I'm afraid of ghost, devil; also, I'm afraid of something look fake such as clowns, vampires, and monsters. Thus, I don't like make up to be someone or something else, and get surprise or something like that. Although I don't like this holiday, I still enjoy when seeing everybody was fun and excited, especially the kids, they look so cute in the small costume, act like their characters, and go around to get candies from their neighbors.


I have never been in Thanksgiving and Christmas in the US before. I think it must be fun with a lot of activities like: decorating the house, buying the Christmas tree, preparing gift for family members, having dinner; moreover, I see they have turkeys. I guess it will be fun because this is one of  the biggest holidays in the US, am I right? In Vietnam, we also celebrate Christmas. Some people who are Catholicism will go to the church, and mostly people will go to down town to see the light, take photos. It's so much fun because of the crowd; at that day, every places are full of people with nice clothes.


I can't wait to have my first Christmas in the US ^^